diff --git a/src/main/java/group/goforward/ballistic/imports/MerchantFeedImportService.java b/src/main/java/group/goforward/ballistic/imports/MerchantFeedImportService.java
index cf069bd..d3aae5d 100644
--- a/src/main/java/group/goforward/ballistic/imports/MerchantFeedImportService.java
+++ b/src/main/java/group/goforward/ballistic/imports/MerchantFeedImportService.java
@@ -1,5 +1,9 @@
 package group.goforward.ballistic.imports;
 
 public interface MerchantFeedImportService {
+
+    /**
+     * Import the feed for a given merchant id.
+     */
     void importMerchantFeed(Integer merchantId);
 }
\ No newline at end of file
diff --git a/src/main/java/group/goforward/ballistic/imports/MerchantFeedImportServiceImpl.java b/src/main/java/group/goforward/ballistic/imports/MerchantFeedImportServiceImpl.java
index eb7e88f..97a8622 100644
--- a/src/main/java/group/goforward/ballistic/imports/MerchantFeedImportServiceImpl.java
+++ b/src/main/java/group/goforward/ballistic/imports/MerchantFeedImportServiceImpl.java
@@ -1,16 +1,108 @@
 package group.goforward.ballistic.imports;
 
+import group.goforward.ballistic.model.Brand;
+import group.goforward.ballistic.model.Merchant;
+import group.goforward.ballistic.model.Product;
+import group.goforward.ballistic.repos.BrandRepository;
+import group.goforward.ballistic.repos.MerchantRepository;
+import group.goforward.ballistic.repos.ProductRepository;
 import org.springframework.stereotype.Service;
 import org.springframework.transaction.annotation.Transactional;
 
+
 @Service
 @Transactional
 public class MerchantFeedImportServiceImpl implements MerchantFeedImportService {
 
+    private final MerchantRepository merchantRepository;
+    private final BrandRepository brandRepository;
+    private final ProductRepository productRepository;
+
+    public MerchantFeedImportServiceImpl(MerchantRepository merchantRepository,
+                                         BrandRepository brandRepository,
+                                         ProductRepository productRepository) {
+        this.merchantRepository = merchantRepository;
+        this.brandRepository = brandRepository;
+        this.productRepository = productRepository;
+    }
+
     @Override
     public void importMerchantFeed(Integer merchantId) {
-        // TODO: real import logic will be re-added.
-        // This stub exists to fix the repository/package mixup and get the project compiling again.
-        throw new UnsupportedOperationException("Merchant feed import not yet implemented after refactor.");
+        System.out.println("IMPORT >>> importMerchantFeed(" + merchantId + ")");
+
+        Merchant merchant = merchantRepository.findById(merchantId)
+                .orElseThrow(() -> new IllegalArgumentException("Merchant not found: " + merchantId));
+
+        // For now, just pick a brand to prove inserts work.
+        Brand brand = brandRepository.findByNameIgnoreCase("Aero Precision")
+            .orElseThrow(() -> new IllegalStateException("Brand 'Aero Precision' not found"));
+
+        // Fake a single row – we’ll swap this for real CSV parsing once the plumbing works
+        MerchantFeedRow row = new MerchantFeedRow(
+                "TEST-SKU-001",
+                "APPG100002",
+                brand.getName(),
+                "Test Product From Import",
+                null, null, null, null, null,
+                null, null, null, null, null,
+                null, null,
+                null, null, null, null, null, null, null, null
+        );
+
+        Product p = createProduct(brand, row);
+        System.out.println("IMPORT >>> created product id=" + p.getId()
+                + ", name=" + p.getName()
+                + ", merchant=" + merchant.getName());
+    }
+
+    private Product createProduct(Brand brand, MerchantFeedRow row) {
+        System.out.println("IMPORT >>> createProduct brand=" + brand.getName()
+                + ", sku=" + row.sku()
+                + ", productName=" + row.productName());
+
+        Product p = new Product();
+        p.setBrand(brand);
+
+        String name = row.productName();
+        if (name == null || name.isBlank()) {
+            name = row.sku();
+        }
+        if (name == null || name.isBlank()) {
+            name = "Unknown Product";
+        }
+
+        // Set required fields: name and slug
+        p.setName(name);
+
+        // Generate a simple slug from the name (fallback to SKU if needed)
+        String baseForSlug = name;
+        if (baseForSlug == null || baseForSlug.isBlank()) {
+            baseForSlug = row.sku();
+        }
+        if (baseForSlug == null || baseForSlug.isBlank()) {
+            baseForSlug = "product-" + System.currentTimeMillis();
+        }
+
+        String slug = baseForSlug
+                .toLowerCase()
+                .replaceAll("[^a-z0-9]+", "-")
+                .replaceAll("(^-|-$)", "");
+
+        if (slug.isBlank()) {
+            slug = "product-" + System.currentTimeMillis();
+        }
+
+        p.setSlug(slug);
+
+        if (p.getPlatform() == null || p.getPlatform().isBlank()) {
+            p.setPlatform("AR-15");
+        }
+    
+        if (p.getPartRole() == null || p.getPartRole().isBlank()) {
+            p.setPartRole("unknown");
+        }
+
+
+        return productRepository.save(p);
     }
 }
\ No newline at end of file
diff --git a/src/main/java/group/goforward/ballistic/imports/MerchantFeedRow.java b/src/main/java/group/goforward/ballistic/imports/MerchantFeedRow.java
new file mode 100644
index 0000000..0cc0c42
--- /dev/null
+++ b/src/main/java/group/goforward/ballistic/imports/MerchantFeedRow.java
@@ -0,0 +1,30 @@
+package group.goforward.ballistic.imports;
+
+import java.math.BigDecimal;
+
+public record MerchantFeedRow(
+        String sku,
+        String manufacturerId,
+        String brandName,
+        String productName,
+        String longDescription,
+        String shortDescription,
+        String department,
+        String category,
+        String subCategory,
+        String thumbUrl,
+        String imageUrl,
+        String buyLink,
+        String keywords,
+        String reviews,
+        BigDecimal retailPrice,
+        BigDecimal salePrice,
+        String brandPageLink,
+        String brandLogoImage,
+        String productPageViewTracking,
+        String variantsXml,
+        String mediumImageUrl,
+        String productContentWidget,
+        String googleCategorization,
+        String itemBasedCommission
+) {}
\ No newline at end of file
diff --git a/src/main/java/group/goforward/ballistic/repos/ProductRepository.java b/src/main/java/group/goforward/ballistic/repos/ProductRepository.java
index 5812b90..b91bed1 100644
--- a/src/main/java/group/goforward/ballistic/repos/ProductRepository.java
+++ b/src/main/java/group/goforward/ballistic/repos/ProductRepository.java
@@ -1,11 +1,17 @@
+package group.goforward.ballistic.repos;
+
 import group.goforward.ballistic.model.Product;
 import group.goforward.ballistic.model.Brand;
 import org.springframework.data.jpa.repository.JpaRepository;
+
 import java.util.Optional;
 import java.util.UUID;
 
 public interface ProductRepository extends JpaRepository<Product, Integer> {
+
     Optional<Product> findByUuid(UUID uuid);
+
     Optional<Product> findByBrandAndMpn(Brand brand, String mpn);
+
     Optional<Product> findByBrandAndUpc(Brand brand, String upc);
 }
\ No newline at end of file